Digital Marketing Today

Digital marketing is very important to businesses nowadays. Did you know what really works best in today’s digital marketing? The latest research from the best sources for digital marketing said that the number of internet users will surpass 3 billion by the end of 2016. And two-thirds of these users are from the developing world.

Most Popular Device Used For Surfing The Net

1. PC or Laptop
2. Smartphone
3. Tablet
4. Games Console

The research showed that about 39% of web visits are now mobile.

Most Efficient Content Marketing Formats

1. Articles or Blog Posts
2. Online Magazines or eNewsletters
3. Infographics
4. Long Form Content
5. Animated Explainer Videos
6. Viral Videos or Branded Engagement
7. Webinars
8. Quizzes and Competitors
9. Mobile Specific Apps
10. Own Community Forum
11. Interactive Tools & Games, Calculators

Three Pillars Of Digital Marketing

1. You must have a digital strategy & plan – You are most likely to succeed if your organization has a clearly defined digital marketing strategy.
2. You must manage integration of digital activities – Businesses must consider adopting a digital transformation programme.
3. You have to invest in optimisation – You must use customer journey analysis along with improvement techniques. These will include the use of Customer Personas, AB Testing, Customer Journey Mapping, and Website Customer Intent Surveys.

These 3 Pillars will help you plan, manage, as well as optimize digital channels.

Trivia Info Resource: www.revdigitalmarketing.com.au