Websites are made up of different types of content. They contain or showcase worded posts, video and audio content, images, and infographics. All of these help make a website interesting and informative. They are also responsible for getting and sustaining the interest of visitors.
But aside from these different types of content, there is another factor that can help a website draw and retain the interest and visitors: colours. Below are some facts worth knowing about the uses and importance of colours in web design:
Blue and brown – Researches show that people associate blue with competence. Brown is also a suitable colour for relaying similar emotions such as reliability and seriousness. By combining these colours, you get a one-two punch of a trustworthy, competent, and professional vibe.
White, yellow, and pink – Studies show that white is associated with clarity, purity, and peace. Researchers also say that shades of yellow also show a certain element of sincerity and also combine happiness and optimism. According to certain studies, pink is tied to emotions like sincerity and softness as well, with a hint of nurturing and warmth. Charitable and crowd funding websites will therefore benefit from using these colours greatly.
Red, orange, and dark yellow – Various studies since the 1960s have found links between the colour red and excitement. Activity, stimulation, and energy (feelings that get your heart racing) are some of the emotional effects most people experience when seeing the colour red. Aside from red, researchers also say that colours with longer wavelength hues such as orange and deep yellow all have a similar effect of producing emotions of extroversion, excitement, and energy.
Info source: prototype-interactive.com
But aside from these different types of content, there is another factor that can help a website draw and retain the interest and visitors: colours. Below are some facts worth knowing about the uses and importance of colours in web design:
Blue and brown – Researches show that people associate blue with competence. Brown is also a suitable colour for relaying similar emotions such as reliability and seriousness. By combining these colours, you get a one-two punch of a trustworthy, competent, and professional vibe.
White, yellow, and pink – Studies show that white is associated with clarity, purity, and peace. Researchers also say that shades of yellow also show a certain element of sincerity and also combine happiness and optimism. According to certain studies, pink is tied to emotions like sincerity and softness as well, with a hint of nurturing and warmth. Charitable and crowd funding websites will therefore benefit from using these colours greatly.
Red, orange, and dark yellow – Various studies since the 1960s have found links between the colour red and excitement. Activity, stimulation, and energy (feelings that get your heart racing) are some of the emotional effects most people experience when seeing the colour red. Aside from red, researchers also say that colours with longer wavelength hues such as orange and deep yellow all have a similar effect of producing emotions of extroversion, excitement, and energy.
Info source: prototype-interactive.com
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