Digital Marketing Today

Digital marketing is very important to businesses nowadays. Did you know what really works best in today’s digital marketing? The latest research from the best sources for digital marketing said that the number of internet users will surpass 3 billion by the end of 2016. And two-thirds of these users are from the developing world.

Most Popular Device Used For Surfing The Net

1. PC or Laptop
2. Smartphone
3. Tablet
4. Games Console

The research showed that about 39% of web visits are now mobile.

Most Efficient Content Marketing Formats

1. Articles or Blog Posts
2. Online Magazines or eNewsletters
3. Infographics
4. Long Form Content
5. Animated Explainer Videos
6. Viral Videos or Branded Engagement
7. Webinars
8. Quizzes and Competitors
9. Mobile Specific Apps
10. Own Community Forum
11. Interactive Tools & Games, Calculators

Three Pillars Of Digital Marketing

1. You must have a digital strategy & plan – You are most likely to succeed if your organization has a clearly defined digital marketing strategy.
2. You must manage integration of digital activities – Businesses must consider adopting a digital transformation programme.
3. You have to invest in optimisation – You must use customer journey analysis along with improvement techniques. These will include the use of Customer Personas, AB Testing, Customer Journey Mapping, and Website Customer Intent Surveys.

These 3 Pillars will help you plan, manage, as well as optimize digital channels.

Trivia Info Resource: www.revdigitalmarketing.com.au

Surprising Aspects Of Web Design

If you really want to understand the web design process, you need to look beyond the website’s outward visual appearance. You must know what happens behind the scenes of a website. User’s experience can be influenced by browser variations, extra millisecond of loading time, the content itself, and the age of the code.

Web Design Facts

Did you know that websites are rendered by all web browsers differently? A website will look so different across different browsers depending on rendering and parsing. This may also be a result of the way browsers translate code and display it on screen.

The design will dictate where visitors will focus on your site. Based on a report by Nielson Norman Group, successful websites with a scannable and clear layout have 47% usability improvement. Visitors will most likely to leave your site if they cannot skim through your website or if they can’t quickly identify key information.

Did you know that templates can restrict what you can do with your site? Perhaps you are thinking that website templates are an easy way out. Indeed, pre-packaged templates will allow anyone to create a website. However, companies can actually lose credibility if they rely heavily on templates. So experts recommend that organizations must have a web presence which is tailor-made for their specific needs.

Mobile Design Vs. Responsive Design

Mobile design offers a limited version of your website which can be used on tablets and smartphones. But because mobile websites provide visitors with just the basics, they will not see the full glory of your web design.

Responsive design is very flexible since it allows websites to reflow and resize their layout depending on the visitor’s screen size. Responsive websites will adapt to their environment whilst maintaining similar typefaces, stunning images, and navigational options.

Trivia Info Resource: www.geoffduffell.com.au

Interesting Facts & Statistics About The Social Media In 2016

The social media landscape of 2016 is indeed becoming different. Indeed, the whole industry feels like it is shifting. Below are some statistics showing where we are today and where we may eventually end.

Social Media Facts

More than 75% of all Internet users make use of social media – Social media sites have now become the bread and butter of modern Internet activity. In fact, they make up a huge portion of all Web traffic. Later on, there will certainly be more social media sites popping up.

Instagram is more valuable than Twitter and Facebook for younger generations – Although Twitter and Facebook are the reigning leaders, younger generations consider them “old school”.

LinkedIn is the most valuable social network for professionals – If you want to build a new business connection or relationship, LinkedIn is where you need to be. Be aware that millionaires prefer LinkedIn over all the other social networks.

As compared to other cable networks, YouTube has the greatest reach for the 18-49 age groups – There have been pieces of evidence that online streams are now overtaking cable TV when it comes to demand and popularity.

For large scale communities, Reddit is considered the best social network – When Reddit celebrated its 10^th anniversary, it has over 36 million user accounts spread across 850,000+ subreddits.

Users, especially the teens, must be knowledgeable about privacy and security issues – Did you know that only 9% of teenagers with social media accounts are concerned about the privacy of their data? It is highly advised that all users must follow to the online safety tips provided by the experts.

Your life can be ruined by just a single wrong social media post – One mistake can indeed put your life going to an unexpected direction. Always remember that social networks are public. And there will always be a consequence for what you post, even when your intentions are not malicious.

Trivia Info Resource: www.digienable.co.uk

Facts About The Retail Management System

A retail management system or RMS is otherwise known as retail management software, which is an integrated set of computerized applications that retailers can use to operate their businesses. This typically includes Point of Sale or POS, Sales Order Management, Reporting and data driven Dashboard applications, Inventory Management, and Customer Relationship Management or CRM.

Benefits Of Using An Integrated Retail Management System

All retail operations happen in the same technology footprint – This is actually the primary benefit of using a retail management system. It allows the retailers to run the business end to end using just one system. In turn, this makes information easily accessible so the retailers will know what is happening all across all functions. Critical data can be accessed in real time from any device – from smartphone to laptop to tablet, if a web-based application is in use.

Track and report the lifecycle of an item in one system – By using the CRM functionality, the retailer can see who bought the item and what they have purchased along with it. Many other important data points can also be seen.

One-stop shop for all services – An integrated retail management system helps retailers avoid the pain of integrating various separate applications. Also, it has less technical overhead than separate application due to the fact that it puts retailers in a better position to know, understand, and manage their business operations. In one system, you will see a unified view of all the data across your business functions and all sales channels.

Trivia Info Resource: risservices.ae

What Is Responsive Web Design And Its Importance

Each day the number of devices, platforms, and browsers that need to work with a website grows. With the emergence of Smartphones and tablets, web designers now have to come up with mobile-friendly websites. Before mobile devices with advanced web-browsing capability have spread, web designers only have to deal with the challenge of keeping the same look and feel of their websites on desktop monitors. Now, important factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s lash technology, optimized markup and many others have become vital while creating websites with Responsive Design.

What Responsive Web Design Means

Responsive Web Design (RWD) is an approach of laying-out and coding a website for it to provide an optimal viewing and interaction experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – on different devices (from desktop computer monitors to mobile phones).

A designer working on a Responsive Web Design must make sure that the website’s navigation elements, screen layouts, texts, images, audio/video players and other UI elements re-adjust themselves on various devices. As such, website owners don’t have to spend extra time and money for the creation and maintenance of a mobile-site version and a desktop-site version of their website.

Instead of compartmentalizing website content into disparate, device-specific experiences, it would be smarter to adopt the responsive web design approach.

Trivia Info Resource: www.peak-online.com.hk

Things That Are Involved In An Email

Electronic Mail or Email is a popular means of communication these days as it enables messages to be sent instantly to any part of the world. An email address is required to be able to use email. An address is either provided by an Internet Service Provider (ISP) or a free service website.

Servers play a vital role in Internet communications. A server is a fast, high powered computer or computers that have large amounts of data storage. The main function of a server is to store data and then send that information to users when requested. Servers are designed according to their function. Some of the common types of servers are email servers, DNS servers, ISP servers and web servers. These servers work together to make up the backbone of the Internet and permit communications with it.

Email travels over the Internet from server to server. The email server of the sender will use the email address of the recipient to forward the email to the receiver’s email server.

ISP Based Email And Free Email

The ISP’s name is typically part of the address assigned to each email account per customer. An ISP email can be accessed with a client program that is installed on the computer of the user. Examples of programs designed for this purpose are Microsoft Outlook, Eudora, and QUALCOMM.

Free email service is offered by search engines and websites like yahoo, gmail and hotmail, to name a few. Email accounts on these sites are completely web based and accessible through web browsers.

Trivia Info Resource: www.brandmail.com.au

Two Very Effective Ways To Level-up Your Online Business Marketing

Business experts and even online marketing experts all agree that people especially business owners should always find effective ways or strategies for SEO or Search Engine Optimization. These business owners also agree to practice responsible and non-manipulative ways in order to boost site rankings effectively. Below are some tips from the experts.

- Make your website content informative and fresh. This is not only what people want but this is also what they need. Whenever they visit a website, they are looking for something that will answer the questions they have in mind. They want to get some real information. They also want it fresh. So make sure that you update or post some new content in your website regularly.

- Make your website accessible from many different gadgets.  Many people these days- not just the young ones but the older folks as well already use mobile gadgets for easy accessibility. So make sure that these people can access or go to your website even when using their smartphones or tablets.

Ensure that you make certain provisions for multi-screen gadgets as well. This is one of the most effective Search Engine Optimization tips from online marketing experts.

Trivia Info Resource: seosherpa.com