What Is Responsive Web Design And Its Importance

Each day the number of devices, platforms, and browsers that need to work with a website grows. With the emergence of Smartphones and tablets, web designers now have to come up with mobile-friendly websites. Before mobile devices with advanced web-browsing capability have spread, web designers only have to deal with the challenge of keeping the same look and feel of their websites on desktop monitors. Now, important factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s lash technology, optimized markup and many others have become vital while creating websites with Responsive Design.

What Responsive Web Design Means

Responsive Web Design (RWD) is an approach of laying-out and coding a website for it to provide an optimal viewing and interaction experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – on different devices (from desktop computer monitors to mobile phones).

A designer working on a Responsive Web Design must make sure that the website’s navigation elements, screen layouts, texts, images, audio/video players and other UI elements re-adjust themselves on various devices. As such, website owners don’t have to spend extra time and money for the creation and maintenance of a mobile-site version and a desktop-site version of their website.

Instead of compartmentalizing website content into disparate, device-specific experiences, it would be smarter to adopt the responsive web design approach.

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