Every household receives it fair share of telemarketing calls on a monthly basis. Most of these calls are of the sales variety: telemarketers will call you in the hopes that you will buy their product or invest in their offered services. There are also telemarketers who will call you to ask you to participate in a survey.
The Origins Of Telemarketing
But how did telemarketing exactly begin?
Telemarketing first started in the 1950’s by housewives making calls to find possible cookie buyers. During this time, telemarketing was still not a very common occurrence.
By 1965, the industry was beginning to become more recognised. Telemarketers even began to receive professional training to help develop their skills and increase their levels of success. In the 1970s, telemarketing became widely recognised and popular as it had been proven to be a highly effective way of getting information about products and services across the country.
Telemarketing Today
Today, telemarketing is still a popular method to bring in sales, new business meetings and to promote an organisation’s products or services. However, not everyone likes to be called. Studies show that 30% of consumers find telemarketing calls at a home to be a nuisance and as such, more people are opting to join the Telephone Preference Service (TPS), a service that provides consumers the opportunity to opt out of receiving marketing calls.
Info source: www.unity4.com
The Origins Of Telemarketing
But how did telemarketing exactly begin?
Telemarketing first started in the 1950’s by housewives making calls to find possible cookie buyers. During this time, telemarketing was still not a very common occurrence.
By 1965, the industry was beginning to become more recognised. Telemarketers even began to receive professional training to help develop their skills and increase their levels of success. In the 1970s, telemarketing became widely recognised and popular as it had been proven to be a highly effective way of getting information about products and services across the country.
Telemarketing Today
Today, telemarketing is still a popular method to bring in sales, new business meetings and to promote an organisation’s products or services. However, not everyone likes to be called. Studies show that 30% of consumers find telemarketing calls at a home to be a nuisance and as such, more people are opting to join the Telephone Preference Service (TPS), a service that provides consumers the opportunity to opt out of receiving marketing calls.
Info source: www.unity4.com
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